Jun 22, 2021
More Americans than ever are making time to incorporate regular fitness into their weekly routines. But that means the fitness industry is becoming more and more competitive, with the average fitness club experiencing an estimated 50% client churn annually. Every exercise chain and club is on the lookout for what will keep their members happy and loyal. And that’s where RFID technology comes in.
Fitness club managers observe that members prefer to walk into the club with a few personal items as possible. Many are already moving beyond barcoded membership cards to favor lightweight, flexible, waterproof silicone bracelets for use in the pool or steam room. NFC tracking via RFID chips embedded into these bracelets delivers multiple advantages to fitness club members during every workout.
RFID Wearables for Fitness Club Members
More club members are also investing in their own wearable fitness devices, or they simply cannot part with their smartphones while working out. Mobile apps for these devices can be designed to interact with RFID-tagged equipment on the club floor to develop a customized fitness plan for every networked patron, prescribing a rotation of machines and weights, with recommended reps for each. Syrma recognizes the emerging RFID opportunities in health clubs. We’re already consulting with companies in the fitness industry to incorporate our RFID solutions into the next generation of health club equipment.
RFID Benefits Fitness Club Operations
RFID tracking can be useful for important back-end health club operations to enhance their bottom-line profitability:
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