Apr 23, 2021
Mass production of electronic equipment begins with one successful prototype design. From a large-scale manufacturer to an emerging startup, this step is most crucial to success; it aids the visualization, design, and performance of a product and gives a complete picture. Syrma SGS Technology, an iconic EMS manufacturer from Chennai, has been helping customers to design great products with their advanced in-house design capabilities and fast rapid prototyping services, MaaS. In an interaction with Jayanta Ghost, Editor in Chief of DeviceNext, Dr. Sreeram Srinivasan, CEO, Syrma, shared their motive to help companies to go to the market soon with a finished product.
Syrma is part of the Tandon Group, an over 4-decade old group that has been into electronics hardware manufacturing. Syrma aspires to be a partner choice for start-ups to super-brands through its Manufacturing as a Service (MaaS) offerings in electronics design, tester development, quick prototype development, and manufacturing. We work with Global Fortune 500 companies, and exports constitute over 85% of our sales. Syrma has its footprints established with 5 state-of-the-art facilities, including at Chennai, Bawal in the North, and Bargur near Bangalore for electronics manufacturing.
Syrma also has established 4 other satellite plants in TN to promote employment of rural women and empower them. It’s in the process of merging with SGS Tekniks, an equi-sized company to become over an Rs. 1000 Cr. entity post-merger to enhance geography, capacity, and capability footprints. From custom design and manufacturing of RFID tags and magnetics to turnkey design and manufacturing services (MaaS), we deliver high-mix, flexible volume products of electronic boards and boxes spanning multiple verticals including IoT, medical, automotive, telecom, networking, industrial, power, and other electronic sectors.
Why is it important to focus on rapid prototyping technologies and their means for the country and the industry?
Quick prototyping support is key to customers for proving their designs or prototypes before they refine their products and flag off bulk production. Our support to the Indian start-ups and well-established companies is also critical as it allows them to refine their product concepts iteratively. Our concept co-creation initiative also rides our ability to design products for our customers from an idea or concept they discuss with us and give them the first parts for their testing and trials. The quick turn-around of these parts is an important facet, with parts made within 4 to 6 weeks, including procurement of all components.
How does Syrma help startups to unlock their full potential for better products via MaaS?
At Syrma, we’ve successfully set up 2018 the Zone of Autonomous Creation (ZAC) – a quick prototyping facility dedicated to design companies, chipset designers, and startups. The uniqueness of ZAC is that it’s fully autonomous and independent of our mass production shops and also reports to our sales and marketing function. It has a dedicated line for PCB assembly with an autonomous team with procurement, process, quality, and NPI (new product introduction) engineers.
It has its own stores for components, independent of the main plant. Thus, we help not only startups but also mainstream product companies to quickly convert their ideas into high-quality parts. Our co-founder Mr. Sandeep Tandon is also an active angel investor supporting a wide range of start-ups in India. Timely support at times of need would be a critical success factor for these start-ups, in addition to quick support on small volume high-quality electronics.
How does Syrma reduce cost through innovative MaaS, getting products to the market sooner to gain a competitive advantage?
One of Syrma’s core strengths to be highlighted is significant bill-of-materials cost reduction at scalable volumes. Syrma is the one-stop solution for our customers from design to testing through production. Our facilities in Chennai and Bawal can conveniently ship directly to our customers worldwide.
Sreeram’s vision for the EMS industry in India
We, as a generation, have a great opportunity to put India in the Top 3 global electronics hardware manufacturing powerhouses in the next 8 to 10 years. The government has come forward very proactively to support this with the required incentives and initiatives. It’s now for us in the industry to take advantage of the emerging geopolitics and the government’s support to make it all happen. Building scale, sourcing ecosystems, strategic partnerships, and plug-n-play spaces or 4S is key for the Indian electronics industry. Our merger with SGS Tekniks is also a step in building scale and sums up our approach towards this vision.
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