Syrma Re-Engineers Vehicle Safety Lighting Systems
Electronics Bazaar: Syrma Focuses on Quality, Delivery, & Innovations

May 07, 2016

Over the last decade, Syrma has evolved into a company focused on niche, knowledge-intensive products for clients ranging from startups to well-established global organizations. The company can design and build a wide range of products focusing on three areas: co-creation from concept to complete build, product innovations from prototypes to complete serial builds, and lifecycle management (optimization of existing products for state-of-art reliability, quality, and cost). This company was created in 2005 at the Madras Export Processing Zone (MEPZ) in Chennai. It’s part of the Tandon Group, which has been in the electronics manufacturing industry for 40 years. Once the Group sold off its company, Celetronix, to Jabil India, it looked to leverage its experience and expertise to enter niche segments in electronics manufacturing. Thus, Syrma SGS Technology came about to cater to high-mix, low-to-medium volume products.

Syrma’s Manufacturing Floor

Syrma sees itself as a specialized electronics manufacturing services company, developing box-and-board builds for a wide range of healthcare, industrial, automotive, defense, aerospace, vision systems, and home and industrial automation. Syrma specializes in making RFID tags, RFID readers, magnetic coils, and transformers (high frequency), PCB assemblies, memory modules, and GSM antennas. Since it manufactures a vast range of products, it isn’t easy to clearly define a capacity. Every year, the company delivers over 75M RFID tags, 6-7M magnetic coils and transformers, approximately 4M PCB assembled boards, and has the capacity to assemble more than 400K GSM antennas. To keep pace with its aggressive growth plans, Syrma SGS Technology is also doubling and quadrupling its capacity in some cases.

Focusing on Product Quality

Syrma strives to deliver products that are knowledge-intensive and cutting-edge in terms of design and engineering. Syrma’s team meets all of the highest quality assurance specifications in the industry, such as IPC 610 Class 3 (Class 2 standard) and ANSI/NCSL Z540-1. Additionally, its manufacturing systems comply with broader ISO 14001, 9001, and 13485 manufacturing standards. Apart from ISO compliance, Syrma also has certifications that are specific to the industries it caters to. These include TS 16949 for the automotive industry and TL 9000 for the telecom field. Its manufacturing plant in Chennai, India, is compliant with lead-free RoHS standards for restricting hazardous substances and materials. Its facility also conforms to strict standards set forth by Environmental Health & Safety (EHS) and Conflict Minerals guidelines.

Initiatives for Make in India Program

Syrma SGS Technology has made significant efforts and investments in the manufacturing industry in India for 40 years. This is right from building a world-class manufacturing facility in Chennai to creating a highly competitive local supply chain to cut manufacturing costs, accelerate time-to-market, and reduce dependence on foreign suppliers by helping local suppliers grow their businesses instead. The company employs over 1K workers at its main manufacturing facility in Chennai. It has also made investments in India’s workforce through initiatives like training programs for women.

CEO Sreeram Srinivasan says, “The benefits of Make in India will become clearer as it evolves and after seeing how comprehensively it addresses industry challenges, which include the high cost of capital, policy barriers, and tariff blind spots, and procedural complexities. We should continue to petition the government to clear blind spots in policies. There’s an urgent requirement to re-train policy implementation personnel to better support this initiative and enable it to reach its full potential. We must focus on doing the things we do best every day, in terms of quality, delivery, and innovation.”

Syrma’s Bright Future

Syrma plans to expand its capacities by acquiring space in electronics clusters in the domestic tariff area. This will help it to establish a market presence while also showcasing its strengths. Second, Syrma is adding to its field strength to acquire more customers. Finally, the company is strengthening its design and engineering talent pool to expand its portfolio and become the supplier of choice for many customers. It’s also planning to add a significant amount of CAPEX within the next several years to drive further business growth. It continues to invest in balancing equipment, productivity-enhancing equipment, additional capacity in bottleneck areas, and creating testing facilities. Our leadership team strongly believes that the high quality of inputs is key to delivering reliable products, which is why we’ve developed and nurtured a very dedicated supplier base, along with stringent internal quality and traceability systems. Syrma is continually investing in upgrading and maintaining its state-of-art facilities.

Author: Ruchira Prasad

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